The beauty industry is bad for young girls

Or how I'm battling to stop my daughter get swept away in the tween beauty trend

I wrote an article a few months back about how skincare and make up brands are trying to target young girls through using social media influencers and other marketing channels. It’s a phenomenon that many parents feel worried about. If you take any trip around a large chemist or Sephora you will often see girls aged 10-15 with their parents browsing high-end beauty brands.